2.9. Online Advertising
2.9.1. Google Ads (formerly
Google Adwords)
2.9.1.1. Google Ads
Conversion
We use the services of
Google Ads to draw attention to our attractive offers with the help of
advertising materials (so-called Google Ads) on external websites. We can determine
in relation to the data of the advertising campaigns how successful the
individual advertising measures are. We are interested in showing you
advertisements that are of interest to you, to make our website more
interesting for you and to achieve a fair calculation of advertising costs.
The advertising materials
are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad
server cookies, through which certain parameters for measuring success, such as
the insertion of ads or clicks by users, can be measured. If you access our
website via a Google ad, Google Ads stores a cookie on your device. These
cookies usually expire after 30 days and are not intended to identify you
personally. For this cookie, the unique cookie ID, number of ad impressions per
placement (frequency), last impression (relevant for post-view conversions) and
opt-out information (mark that the user no longer wishes to be addressed) are
usually stored as analysis values.
These cookies enable Google
to recognize your Internet browser. If a user visits certain pages of an Ads
customer's website and the cookie stored on their device has not expired,
Google and the customer can recognize that the user has clicked on the ad and
has been redirected to this page. Each Ads customer is assigned a different
cookie. Cookies cannot therefore be traced via the websites of Ads customers.
We do not collect and process any personal data in the aforementioned
advertising measures. We only receive statistical evaluations from Google. On the
basis of these evaluations we can recognize which of the used advertising
measures are particularly effective. We do not receive any further data from
the use of advertising material; in particular, we cannot identify users on the
basis of this information.
Due to the marketing tools
used, your browser automatically starts a direct connection to the Google
server. We have no influence on the extent and the further use of the data
which are raised by the use of this tool by Google and inform you therefore
according to our knowledge: By the integration of Ads conversion Google
receives the information that you called the appropriate part of our Internet
appearance or clicked an announcement of us. If you are registered with a
Google service, Google may associate your visit with your account. Even if you
are not registered with Google or have not logged in, it is possible that the
providers may obtain and store your IP address.
2.9.1.2. Google Ads
Remarketing
We use the remarketing
function within the Google Ads service. The remarketing function allows us to
present to users of our website advertisements based on their interests on
other websites within the Google advertising network (in Google search or on
YouTube, so-called "Google ads" or on other websites). For this
purpose, the interaction of users on our website is analyzed, e.g. which offers
the user was interested in, in order to be able to display targeted advertising
to users even after visiting our website on other pages. To do this, Google
stores a number in the browsers of users who visit certain Google services or
websites in the Google Display Network. This number, known
as a "cookie", is used to record the visits of these users. The
number is used to uniquely identify a web browser on a particular device and
not to identify a person; personal data is not stored.
You can prevent
participation in this tracking process in various ways:
a) by setting your
browser software accordingly, in particular by suppressing third-party cookies,
you will not receive any ads from third-party providers;
b) by deactivating
cookies for conversion tracking, by setting your browser so that cookies are
blocked by the domain https://www.google.de/settings/ads, this setting being deleted when you delete
your cookies;
c) by deactivating the interest-based ads of the providers that
are part of the “About Ads” self-regulation campaign via the link
http://www.aboutads.info/choices, this setting being deleted when you delete
your cookies;
d) by permanently deactivating Firefox, Internet Explorer or
Google Chrome in your browsers under the link
http://www.google.com/settings/ads/plugin,
e) by setting your cookie
preferences accordingly (click here).
Please note that in this case you may not be able to use all functions of this
offer in full.
For more information on the
purpose and scope of data collection and processing by Google, please refer to
the privacy policy. There you will also find further information about your
rights and setting options to protect your privacy:
https://www.google.com/intl/en/policies/privacy; Google has submitted itself to
the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Alternatively, you will also find more information on the website of the
Network Advertising Initiative (NAI) at http://www.networkadvertising.org.
Used Cookies: Type C. For
further information, see Cookie Section.
Cookie lifetime: up to 1
month (this applies only for cookies which have been set by this website).
Legal basis: Art. 4 (1),
POPI.
2.9.2. Google Analytics
Advertising Features
This website also uses the
extended functions of Google Analytics (Google Anayltics Advertising Features)
in addition to the standard functions. The Google Analytics Advertising
Features implemented on this website include: · Google Display Network Impression
Reporting
· Google Analytics Demographics and Interest Reporting
· Integrated services that require Google Analytics to collect data for
advertising purposes, including the collection of data via advertising cookies
and identifiers
We therefore use first-party cookies (e.g. Google Analytics cookies) and Google
advertising cookies and identifiers together in order to optimize our website.
You can prevent participation in this tracking process in various ways:
a) by
setting your browser software accordingly;
b) via your Google ad settings on
https://www.google.com/ads/preferences/?hl=en;
c) by setting your cookie
preferences accordingly (click here).
Please note that in this case you may not be able to use all functions of this
offer in full.
Used Cookies: Type C. For
further information, see Cookie Section.
Cookie lifetime: up to 12
months (this applies only for cookies which have been set by this website).
Legal basis: Section 4 (1)
and Section 14 (1), POPI.
2.9.3. Google Remarketing
Furthermore, we use the
application Google Remarketing in order to contact you again within 13 months.
With this application after visiting our website, our ads might be displayed
when you continue to browse on the Internet. This is done by means of Cookies,
which are used to record and evaluate your usage behaviour by Google when
visiting various websites. This is how Google can determine your previous
visits to our website. According to Google's own statements, Google does not
merge the data collected in the context of remarketing with your personal data,
which may be stored by Google. According to Google, in particular
pseudonymisation is used for remarketing.
You can prevent
participation in this tracking process in various ways:
a) by setting your
browser software accordingly, in particular by suppressing third-party cookies,
you will not receive any ads from third-party providers;
b) by deactivating
cookies for conversion tracking, by setting your browser so that cookies are
blocked by the domain www.googleadservices.com,
https://www.google.com/settings/ads, this setting being deleted when you delete
your cookies;
c) by deactivating the interest-based ads of the providers that
are part of the “About Ads” self-regulation campaign via the link
http://www.aboutads.info/choices, this setting being deleted when you delete
your cookies;
d) by permanently deactivating Firefox, Internet Explorer or
Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin,
e) by setting your cookie preferences accordingly. Please note that in this case you
may not be able to use all functions of this offer in full.
For more information on the
purpose and scope of data collection and processing by Google, please refer to
the privacy policy. There you will also find further information about your
rights and setting options to protect your privacy:
https://www.google.com/intl/en/policies/privacy; Google has submitted itself to
the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Alternatively, you will also find more information on the website of the
Network Advertising Initiative (NAI) at http://www.networkadvertising.org.
Used Cookies: Type C. For
further information, see Cookie Section.
Legal basis: Section 4 (1),
POPI.